Service
SMM & Social Media Marketing
Social media that brings in customers, not just followers.
Plenty of business accounts in Uzbekistan post every day and still get nothing back, because the content is not connected to anything a customer can act on. We treat social media as a channel with a job to do: reach the right audience, answer the questions that stop people buying, and move them into a conversation.
Strategy, content and paid promotion run as one system — Instagram and Telegram first, TikTok and LinkedIn where they earn their place — and reporting is built around enquiries and cost per lead, not reach alone.
What we deliver
SMM & Social Media Marketing
Strategy & content plan
Audience research, positioning and a monthly plan built around what your customers actually search for and ask.
Content production
Reels and short video, photo, static design and copy in Uzbek, Russian and English, delivered on a predictable schedule.
Targeted advertising
Meta and TikTok campaigns with audience testing, creative variants and budgets managed against cost per enquiry.
Community & lead handling
Comments, direct messages and Telegram enquiries answered on time, with leads landing in your CRM instead of a phone chat.
How we work
Our approach
- 01
Audit
We review your accounts, competitors and past results to see what already works and what is wasting budget.
- 02
Strategy
Channels, audience segments, tone of voice and a content plan agreed before production starts.
- 03
Production & launch
Content is produced in batches, scheduled, and supported by paid campaigns where they pay for themselves.
- 04
Measure & adjust
Monthly reporting on reach, engagement, enquiries and cost per lead, with the plan changed on the numbers.
FAQ
SMM & Social Media Marketing — common questions
Which social networks matter for business in Uzbekistan?
Instagram and Telegram carry most B2C demand, TikTok works well for reach with a younger audience, and LinkedIn is worth the effort mainly for B2B and hiring. We recommend channels after the audit instead of running all of them by default.
How do you measure whether SMM is working?
We agree the target metric up front — usually qualified enquiries and cost per enquiry, tracked with UTM links and Google Analytics 4. Reach and engagement are reported too, but they are not the goal.
How much do SMM services cost, and what advertising budget do we need?
There are two parts. Our fee depends on strategy, monthly content volume, languages, photo and video shoots, and whether we handle comments and messages. Advertising is a separate budget, spent on Meta or TikTok: we start with a test budget across audiences and creatives, then scale what keeps the cost per enquiry acceptable. The right budget depends on what an enquiry is worth to you, given your average deal value. After a discovery call we send a quote.
How soon does SMM start bringing customers?
The first weeks go to the audit, strategy, an initial batch of content and advertising tests. Paid campaigns bring measurable enquiries sooner because they reach people who do not follow you yet; organic reach and trust build over months of consistent posting. Nobody can honestly guarantee a number of leads in advance; monthly reports show the trend and where to move budget. Your response time matters too: enquiries answered within minutes convert much better than those answered the next day.
What do you need from us to run our social media?
Access through business tools rather than shared passwords: roles in Meta Business Suite and admin rights in your Telegram channel, with accounts and ad accounts kept in your company's name. Then brand materials, product and price information, answers to common customer questions, and time for shoots. Finally, one person who approves content plans quickly, and a clear process for enquiries: who answers, how fast, and where leads are recorded, ideally in a CRM rather than a phone chat.
Ready to start your SMM project?
Tell us about your project and we’ll get back to you within one business day.